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Jeremy takes the helm at NAFD

When the managing director of a one of the oldest family-run businesses in the country becomes president of a professional association with a traditional image, you might be expecting a retrospective approach.

But that’s far from the case with Jeremy Field, installed as national president of the National Association of Funeral Directors (NAFD) at its AGM and conference in Belfast.

Jeremy vowed to support members in the challenges ahead and ensure the profession works together to secure a better deal for bereaved people. He also stressed the importance of communication.

“We must tell our story,” he said. “We know the UK funeral profession and are the experts on it; we are caring people driven to make a difference to other people’s lives; we are the custodians of great service and high standards and we are investing in our people and facilities to deliver better service for bereaved families.”

And Jeremy is well equipped to communicate. At 40, he is one of the youngest holders of his new role but, besides his funeral expertise, he brings the experience of a degree in business administration and several years in marine/leisure publishing.

He joined his family firm – Sussex-based CPJ Field – 11 years ago and achieved his Diploma in Funeral Directing in 2007.

His approach is contemporary, but tradition, heritage and dignity loom large in Jeremy’s background.

CPJ Field, which now has 30 funeral homes across the southeast of England, has an unquestionable heritage and prestige. It can trace its origins back to the 1600s and arranged the funerals of heads of state, political leaders and royals, including the Duke of Wellington and King Edward VI.

Jeremy is also following in the footsteps of his father Colin, who was NAFD national president 29 years ago and is passionate about the importance of family. He shares the board of the business with Colin, his mother, Christine, brother, Charlie, and sister Emily, and, married to Victoria for 10 years, he has three children under the age of eight.

“There is no doubt that my father remains my greatest inspiration,” he said, “and if I can bring an ounce of the passion and dedication to any of the roles that both he and my mother fulfil then I’m sure this will be a successful year.”

He is also passionate about helping bereaved people get the best service at a difficult time, and about helping funeral directors as a while to deliver this – which makes his new role a perfect fit.

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