Skip to content – ‘about more than just price’

Funeral firm listing site has updated, with a new look and new functions, including a list of cemetery and cremation charges nationwide, and the opportunity to set up online tribute pages.

The comprehensive and interactive cemetery and cremation charge listing has been painstakingly compiled and includes year-on-year percentage increases.

Users can now also set up a page for someone they’ve lost but the site prefers to call these ‘celebration’ rather than memorial pages. “We want it to be as much about showing how this person’s life was celebrated as about the loss,” explains co-founder James Dunn.

James set up the company 18 months ago along with Ian Strang and Maya Traykova, after recognising a growing need to bring information about funerals online.

“More people are going online for every aspect of their lives including funerals,” says James. “They’re starting to look for funeral directors online too, and this is only going to become more important as a tech-savvy generation reaches the life stage where they start to organise funerals.”

The trio had backgrounds in finance, digital marketing and in internet start-ups and they have utilised a variety of skills in designing the website, as well as talking to funeral directors and raising money from family and friends.

The site launched at the end of 2015 and had its first booking within 24 hours. It now has 300 funeral directors on board.

“Independent funeral directors have been particularly supportive,” says James. “The site is particularly beneficial to them as we act as a hub. Small operators can’t afford big advertising campaigns.”

Users input their postcode and make choices from various options, resulting in detailed quotes from funeral directors in their chosen area.

James says it’s more than just a price comparison site: “The idea is about more than just price – although price does play a part,” he says. “It’s also about finding the funeral director that can provide the right service for the right user.”

Each funeral director’s individual listing can also include details of other services offered and pictures.

“We want it to be about emphasising choice,” adds James. “It’s incredibly important that we highlight the companies’ personalities and to make sure that the description and profile represents them.”  

The site’s unusual costing structure also has advantages for funeral directors. There is no monthly fee for funeral directors, and neither is there a sign-up fee or tie-in. Once the business is listed on the site, takes a 10% commission only for each funeral booked through it and only on the funeral director’s fees.

“This means we can’t be lazy,” says James. “This system is an incentive to make sure we are adding as much value to the funeral director’s listing as we can.”

The site also hosts reviews. “These are building up slowly,” explains James, “because we’ll only allow reviews on the site from people who have booked funerals through it.”

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