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Brits turning greener for funerals

New research suggests eco-friendly funerals are gaining popularity, with 77% of Britons claiming they'd rather keep their final departure sustainable, simple and more affordable.

The survey, by insurers CUNA Mutual, also says eco-friendly funerals cost on average thousands less than traditional funerals and most British people would prefer to have a tree planted in their memory rather than a headstone.

The company undertook the UK-wide poll of over 1,000 respondents, after an earlier survey revealed that one in three university graduates could not find £2,000 to pay for an unexpected expense.

“For most of us, times have never been tougher financially,” said Paul Walsh, CEO of CUNA Mutual Group Europe. “The majority of those surveyed don’t have a funeral plan... Discussing your funeral may not be the ideal dinner party conversation, but it is an important one to have.”

According to the poll, 60% of Britons want a non-religious ceremony and 87% want their final send-off to be non traditional, with 57% preferring rock and roll classics to traditional hymns, and 72% wanting everyone to dress casually rather in black.

Despite British people having very set ideas of what they want for their funeral and 54% want a personal hand in the planning of the event and three quarters want to pay for it themselves, 69% have not planned ahead and don’t have a funeral plan.

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