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Does your funeral firm have the profile it deserves?

Are bereaved people favouring competitors over your funeral home? Mark Binnersley has some advice ...

It could be that your business doesn’t have a strong enough reputation to attract members of the local community in their time of need, says marketing and PR expert Mark.

“Word of mouth and family connections remain vital to the funeral profession, but increasingly people are using social media and the internet to source a funeral director,” he says.

“If you’re not getting your social media and public relations right, you could be deterring prospective clients rather than attracting them.

“Additionally, as an independent funeral director, the chances are your marketing activity is handled by a team member whose main roles might involve funeral directing or administration.

“This approach might save money, but if you really want to reach your target market and increase the number of funerals you handle, professional marketing support is required.

“And it needn’t cost the earth.

“I’ve developed a results-driven marketing communications support package, comprising social media, digital media and public relations activity, within the financial reach of independent funeral directors.

“The aim of this approach is to help you steal a march on competitors and develop a positive conversation with the communities you serve, who in return will reward you with their custom.

“Furthermore, with significant experience of the profession through my work with the National Association of Funeral Directors, and in the bereavement sector whilst employed by Birmingham St Mary’s Hospice, I am able to ensure your business communicates with its community in exactly the right tone of voice.

“When it comes to social media I’ll help you to make the most of platforms such as Facebook and Twitter in order to build a community of online advocates for your business.

“I’m also a trained journalist and will help you to secure regular positive coverage in local newspapers, which still have a place in public relations and will help to keep your business front of mind amongst members of the community you serve.

“This activity can be particularly beneficial if you’re in the process of launching a new branch in an area where your good name isn’t established.”

To find out more about how Good Funeral Guild member Mark can assist your business to raise its profile in a cost-effective and impactful way email

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