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Co-op sees 60% increase in online funeral planning

Co-op Funeralcare says sales of its online funeral plans have increased by 60% in the last year and that people putting their final wishes online are on average five years younger than those who do it in person.

It also says there is a trend towards adults putting online funeral plans in place for their parents.

Two-thirds of Funeralcare clients who bought a plan online said they opted for this because it was more convenient, and almost a third said it was cheaper.

Operations director David Collingwood said as many as 91% of UK adults did not have a funeral plan in place.

“It’s encouraging that our online planning service is helping to combat this, as more people are putting their final wishes in place at a younger age,” he added.

“Advances in technology coupled with life getting busier means that people can forget to make a funeral plan, potentially leaving loved ones with a legacy of financial worries. While it’s common for people to feel uneasy thinking about their own mortality, taking the time to plan can help to safeguard loved ones financially, against the rising cost of funerals, as well as providing them with peace of mind.”

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