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Yorkshire leads demand for alternative coffins

Families in Yorkshire are leading the way in looking at alternative coffins for the funerals of their loved ones, according to Hainsworth, producers of the Natural Legacy range of woollen coffins.

The company reported more than twice as many sales of its woollen coffins, which Prince Charles famously described as "coffins … to die for”, to people in the county than anywhere else in the UK.

The next biggest demand outside Yorkshire has been in Kent, London, Sussex, Lancashire, the West Midlands and Scotland.

Towns and cities seeing most sales include Edinburgh, Brighton, Nottingham, Holmfirth, Barnsley and Oxford.

Traditionally, funeral directors have offered a small selection of wood or wood veneer coffins, but this has changed in recent years, with customers becoming more aware of a greater range of options.

Hainsworth says sales of Natural Legacy coffins have risen dramatically during the past year, as more and more independent funeral directors add them to their customer offer and it is forecasting that, by the end of 2013, it will be selling 200 coffins a month, compared with 120 a year ago.

“Funeral directors have told us that families like the warm, tactile, soft and comforting feel of our Natural Legacy woollen coffins,” said sales and marketing director Diane Simpson.

“They also like the design, quality and how pleasing they are to the eye.”

The Natural Legacy by Hainsworth range includes adult and child coffins in different sizes and colours.

Shawn Peel, of David Butterfield Funeral Directors in Cleckheaton, Yorkshire, said he had seen increasing demand from families looking for something different.

“I have had some fantastic feedback from families who say the coffins have made a real difference to the funerals of their loved ones,” he added.

“People say they find the woollen coffins so much easier to view. They can help with the grieving process.”

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